CRO Specialist (gn)

At sofatutor, you will work on an online platform that enables over one million students to learn through play with videos, exercises and learning materials, and you will shape the future of digital learning and teaching together with us. As a CRO Specialist (gn), you are largely responsible for increasing user retention through strategic analysis and optimisation of the customer journey and thus effectively improving trial retention and renewal rates.

Our application process is completely location-independent.

You don't live in Berlin? No problem, because you can work remotely within Germany and also in many other countries. Please apply stating your salary requirements and earliest possible start date.

Our promise

We offer you the opportunity to fully join us from the beginning and bring in your expertise. After your onboarding, you will be responsible for your own tasks. If you have any questions, we will of course always be there to help you. At sofatutor, it is also particularly important to us that we work transparently and give each other regular feedback.

Here you can see at a glance what you can expect in terms of our corporate culture:

• Extensive onboarding and an open feedback culture

• Individual learning and development opportunities for your professional advancement

• Hybrid office model for flexible working (also abroad) for a better balance between work, free time and family life

• Team-building events - both digital and live

In addition, you can look forward to the following benefits:

• Mobile benefits, such as subsidies for public transportation tickets (BVG ticket in Berlin, Deutschlandticket / German Ticket Job) or a "Swapfiets" bicycle in many big German cities

• Fitness benefits, such as a gym or urban sports club membership, which offer you (also digitally) a healthy change from your daily work routine

• Mental Health Benefits, as free access of the online platform "Mindsurance", which gives you access to individual counseling and many different masterclasses

• Discounts on sustainable products via our cooperation with "FutureBens", as well as other attractive discounts for more than 1,500 suppliers via "Corporate Benefits"

• Friends & Family discounts on our digital learning offers

At sofatutor, we work every day to develop our inclusive work environment in a way that supports your development regardless of gender, marital status, sexual orientation, religious affiliation, age, level of disability, education or ethnicity. Feel free to support us and join us!

Your Mission

As a CRO Specialist (gn) with a focus on Retention in our dynamic Team Blue, you will be the key to increasing the trial and renewal rates of our users. Using your expertise in data analysis and user research, you will develop innovative strategies to optimise the entire customer journey. You will work closely with product managers, designers and developers to create test concepts that make our users more successful.

Your tasks:

• Behavioural analysis: Studying the behaviour of visitors and customers on our website and platform to gain an in-depth understanding of their interactions with content and features.

• Data Analysis and Hypothesis Generation: Using Amplitude and other web analytics tools to analyse quantitative data to generate and test new hypotheses.

• Systematically optimise along the customer journey: Identify and remove bottlenecks at all touchpoints of the customer journey - from onboarding and adoption to engagement, monetisation and retention.

• Test conception and design: Develop and visualise test ideas through concepts and wireframes to outline innovative solutions.

• Collaborative implementation: Working closely with the team of developers, researchers and designers to effectively implement test concepts and strategies.

• Evaluation and continuous improvement: Ongoing analysis and evaluation of test results to continuously improve our efforts, and regular reporting of results to relevant stakeholders.

As a CRO Specialist (gn), you will play a crucial role in shaping the learning experience on our platform. If you have an eye for detail, a heart for data and a head full of innovative ideas, you've come to the right place.

Here are the key qualifications and skills that make you the ideal candidate:

• Comprehensive CRO knowledge: Deep understanding of CRO, experimentation and A/B testing, complemented by proven success in these areas.

• Visualisation of tests: Solid skills in visualising test ideas, supported by experience in growth design and Ux principles.

• Writing effective copy: A solid understanding of how to write compelling and clear copy, headlines and call-to-action (CTA).

• Analytical skills: Strong analytical skills and extensive experience working with data-driven analysis in Excel or Google Sheets.

• Experience with analytics tools: Knowledge of using analytics tools such as Amplitude and Google Analytics and experience with popular A/B testing tools.

• Understanding of strategic relationships: Ideally the ability to understand the relationships between retention, engagement and monetisation and prioritise test ideas accordingly.

• Collaborative working style: Ability to work as part of a team and translate feedback into practical solutions.

• Entrepreneurial Thinking: Entrepreneurial mindset and flexibility to deal with challenges effectively.

• Retention and post-purchase experience: Additional experience in customer retention and post-purchase optimisation is an advantage.

Do you see yourself in these points and are you interested in helping to shape the future of digital learning? Then we look forward to receiving your application – even if you may not (yet) be able to meet all the requirements.

About Us

With more than 9,000 learning videos, over 39,000 interactive exercises and almost 7,500 worksheets, sofatutor offers students of all grades the opportunity to learn digitally, flexibly and from any location. With us, you will work in a company where the much-vaunted "we" feeling is not just an empty phrase, but where everyone works together as a team on our vision: to drive forward the digitization of learning. We see you with your skills and your wealth of experience as an expert in your area of responsibility and the competence of each individual as an important building block for the joint success of the company.